Decca was the first major label to start a subsidiary for its alternative artists and whilst Deram never really competed with Vertigo or EMI's Harvest label, it did provide some excellent hit records, its most noteable achievement was possibly transforming The Moody Blues from a cabaret musical comedy act to the stadium rockers they remain today. Cat Stevens was the labels first hit artist, followed by two acts signed from Denny Cordell's production company - The Move and Procol Harum. Amen Corner, Frigid Pink, Ten Years After, The Flowerpot Men, Honeybus, and White Plains had hits on Deram whilst Fripp, Fripp and Giles, Keef Hartley, The Flirtations and Timebox were critically acclaimed but commerically less successful. Being a subsidiary of Decca, Deram labels followed a similar pattern. The earliest label was full size, whilst those that followed were smaller - just like the Decca labels of the same period. The second label here only appears to have been used for Moody Blues LPs. A similar red and white label appeared for their next LP, until the one after - On The Threshold Of A Dream - appeared on the later red and white Deram label. After that The Moody Blues started Threshold, their own imprint, whilst the Deram label continued until 1973 when it was disbanded. Back To Labels Main Page Back To My Generation Homepage